CHAPTER ONE: INTRODUCTION The tourism sector lives in a time when travel demands are changing at the same pace as flight time schedules and is trying to deal with seeing all the way through change and tradition. The purpose of this blog is to find out how two of the most prominent organisations across the hospitality industry, i.e., Hilton Hotels and the tour operations industry, Jet2 Holidays at that, develop their products, their approach to stakeholder relations, and the way they address the contemporary issues in a strategic manner (BHA, 2020). The identified areas of interest (hospitality and tour operations) apply to two of the most vibrant sectors in the industry. Businesses such as Hilton create the experience of millions of people regarding travelling, whether on business in a big city or on a luxurious beach vacation. At the same time, tour operators such as Jet2 Holidays create all-inclusive holiday packages including flights, accommodations, and local services. ...